The Challenge
DIY research often leaves too much for you to connect
Control is valuable. Tool sprawl, hidden quality risk, and rigid service models are not. Researchers need the freedom to run the work without rebuilding the research operation around every study.
Too Many Disconnected Tools
Survey building, sample, quality, analytics, and reporting often live in separate systems. Every handoff slows the study down and strips away context.
Control Without Quality Support
Self-directed research can leave teams responsible for detecting fraud, reviewing response quality, and deciding what to remove without enough evidence.
Support at the Wrong Level
Many options force you into one extreme or the other. You either run everything alone or hand over the whole study when you only need help with one part.
One Workflow
Stay in control from question to answer
Build
the questionnaire and logic yourself
Field
with integrated audience sourcing
Analyze
with methods and AI in one platform
Support
from experts whenever you want it
The Solution
One research platform with support that flexes
Run the study yourself, bring in help for one stage, or hand over the full project. The same platform and quality systems stay in place whichever path you choose.
Flexible Survey Design
Build simple or sophisticated questionnaires with branching, piping, randomization, quotas, and the control experienced researchers expect.
Advanced Methods Built In
Run MaxDiff, conjoint, TURF, Van Westendorp, Gabor-Granger, key driver analysis, and segmentation without moving to specialist software.
Rep Data AI
Get help shaping questionnaires, exploring open ends, finding drivers, and turning results into a clear research story.
Integrated Sample Sourcing
Define the audience, set quotas, source respondents, and monitor fieldwork from the same connected workflow.
Quality Controls Throughout
Pre-survey fraud prevention screens respondents before entry and in-survey data cleaning evaluates every response during the study.
Analysis Without the Handoff
Cross-tab, test significance, analyze text, and build clear outputs without exporting the study into another tool.
The Result
Self-directed research with a stronger support system
- One connected workflow for building, sourcing, fielding, quality, analysis, and reporting
- The control to make study changes without waiting on a vendor for every step
- Advanced methods available without adding separate specialist tools
- Rep Data AI available to support design, analysis, and interpretation
- Pre-survey fraud prevention and in-survey data cleaning built into the research process
- Expert help available for programming, sourcing, methodology, fieldwork, or the full study
Client Results
Trusted by leading research teams
“Speed and flexibility are key in our research projects. With [Rep Data], the building, fielding, and analysis can literally all be done in a matter of days, and the easy-to-understand charts can be accessed at the touch of a button.”
Joanne
Senior Project Director, TCC Global
“[Rep Data] is truly a researcher's platform. If you know how to design surveys and apply best practices, this tool lets you do everything you need. There's no survey I couldn't craft with [Rep Data], its flexibility is virtually limitless, from piping and routing to conditional logic.”
Bill Duncan
Director of Insights, Pabst Blue Ribbon
“[Rep Data] gives us everything we need in one platform, survey creation, AI-powered analysis, and fast, reliable results. We've cut our research time in half, and I finally have a tool that's as efficient as it is powerful.”
Kateryna Villanueva
Brand Manager, Dr. Praeger's