In-Survey Data Cleaning
(Powered by our ReDem)
Score every survey response with AI-powered quality controls
Our pre-survey fraud prevention catches fraud before the survey. Our in-survey data cleaning catches bad data during it. Every response gets evaluated across multiple quality dimensions including open-ended answer quality, internal coherence, keystroke behavior, completion speed, and grid-question patterns. Everything rolls up into a single Quality Score per respondent so you know exactly who to keep and who to cut.
Catch bad data while the survey is still running
AI and LLM Answers Caught in the Act
Our in-survey data cleaning uses purpose-built detection to flag AI-generated text as it arrives, before it ever reaches your qualitative data. ChatGPT and other LLMs let respondents produce plausible open-ended answers in seconds that pass spelling checks and length filters, and we catch them.
Contradictions Surfaced Automatically
Our in-survey data cleaning catches contradictions automatically across all question types, with no presetting required. When a respondent says they are 22 years old but reports 30 years of experience, manual review across thousands of responses cannot keep up, so we do it for you.
Mechanical Patterns Flagged in Real Time
We flag mechanical patterns in real time, catching what traditional trap questions miss. Grid straightlining, improbably fast completions, and waning engagement produce data that looks real in a spreadsheet but carries zero analytical value, and we screen it out.
Capabilities
How Rep Data solves it
Open-Ended Score
AI evaluates every open-ended response for wrong topic, low effort, bad language, AI-generated text, duplicates, nonsensical text, copy-paste, or no answer. Each response gets a 0-100 quality score.
"I love this product because it has many features that I enjoy. The quality is great and I would recommend it to everyone."
"honestly the battery life is what sold me - i had a samsung before and it'd die by 3pm every day. this one lasts til i go to bed"
"good product nice quality"
"The ergonomic design really helps with my carpal tunnel. I switched from a standard mouse and the difference after a week was noticeable in my wrist pain."
Coherence Score
AI detects contradictions across a respondent's entire set of answers automatically. It considers all question types and provides a specific explanation for each flagged inconsistency. Scored 0-100.
Behavioral Analytics Score
Monitors keystroke rhythm, pauses between inputs, and typing speed in real time. Distinguishes natural human typing from bot-generated or copy-pasted responses. Lower scores flag artificial input patterns.
Time Score
Question-level timing analysis compares each respondent's actual completion speed against average benchmarks, question by question. Respondents who consistently answer far below average times are flagged.
Grid-Question Score
Detects mechanical answer patterns in grid and matrix questions. Catches straightlining, diagonal patterns, random clicking, and other non-engaged behaviors across item batteries.
How would you rate the quality of our product and service?
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How It Works
Simple to implement, powerful in practice
Connect to Your Survey
Our in-survey data cleaning integrates via API with any survey platform that supports API connections. Native integrations are available for platforms like Decipher. Raw data upload is also supported for completed surveys.
Score Every Response
Each answer is evaluated across multiple quality dimensions. Individual scores consolidate into the Quality Score, a single quality metric per respondent. The platform benchmarks your data against industry standards.
Act on Quality Data
Terminate low-quality respondents mid-survey to save costs, or flag them for post-survey review. Export detailed per-respondent quality reports with specific reasons for every score.
Why Rep Data's ReDem
Rep Data vs. the status quo
Client Results
Trusted by leading research teams
“[Rep Data] helps us identify and exclude interviews that do not meet our high standards during fieldwork, in an innovative and time-efficient manner. Particularly noteworthy are the click pattern recognition in grid questions and the AI-assisted validation of open-ended responses.”
Michael Bieber
Managing Director, Kantar Info Research Austria
“We trust that the data Rep Data is giving us is clean, real and representative. I even recommended their services to my previous employer.”
Ben Winston
Senior Director, ClearPath Strategies
“Data quality is much better. I'm providing data with more confidence and accuracy. It's made the process so much easier.”
Geoff Yeaton
Director of Online Services, Research Design Specialists