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Ideas for better research.

Explore expert perspectives, industry research, and updates from the RepData team.

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127 articles

November 3, 2026, Press Releases

RepData launches Verified Intelligence Platform, establishing new category for end-to-end research

Quality-led market research platform combines survey creation, participant sourcing, data quality verification, analysis and AI-powered automation in a closed-loop system, giving businesses greater confidence in the data behind critical decisions.

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July 10, 2026, Articles

What the Modern Consumer Research Platform Should Actually Do

Research is a series of steps, not a single task. Here is why connected workflows matter and how SightX turns high-quality data into high-quality insights within Rep Data's research operating system.

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July 8, 2026, Articles

Rep Data Solution Spotlight, OWL Founder Interview

OWL Solutions founder Michael Wildt on why survey programming deserves its own expertise, how OWL built a company around quality and why joining Rep Data was the right next step.

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July 1, 2026, Articles

Rep Data Brand Spotlight, SightX Founder Interview

SightX co-founder Tim Lawton on building a research platform from outside the industry, why everything in SightX is proprietary and why joining Rep Data felt like a natural next step.

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June 11, 2026, Articles

What it takes to build a great team, A conversation with Drew Brees

Finding the right people and sharing a vision During Rep Data’s annual meeting last week in New Orleans, our CEO and Founder Patrick Stokes had the opportunity to sit down with legendary quarterback Drew Brees. Their conversation covered everything from family and food to organizational culture… and why he chose the New Orleans Saints 20

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June 2, 2026, Articles

Fraud detection is only as good as its ability to learn

We recently published a new article in Quirk’s exploring a challenge many research teams are confronting in real time. As fraud tactics continue to evolve, fraud prevention systems cannot rely on static rules and one-time checks alone.

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May 27, 2026, Press Releases

Rep Data acquires OWL Solutions to strengthen survey build quality and fieldwork execution

Acquisition adds specialized survey programming expertise to help research teams reduce operational risk before fieldwork begins NEW ORLEANS -- May 27, 2026 -- Rep Data, the data quality leader for the market research industry, today announced the acquisition of OWL Solutions, a survey programming company known for managing complex survey builds and supporting fieldwork readiness

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May 15, 2026, Articles

What IIEX North America 2026 revealed about research operations, AI and data quality

A couple of weeks ago, we wrapped up a great few days at Greenbook’s IIEX North America 2026 in DC. The conference topics this year focused heavily on the operational realities shaping research teams. Across the agenda, discussions centered on AI implementation, workflow integration, insight activation, respondent authenticity and the growing complexity of maintaining research

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May 13, 2026, Articles

What Quirk’s London Revealed About the Future of Research

At this year’s Quirk’s London, one theme surfaced repeatedly across conversations, panels and workshops. Research teams are under growing pressure to move quickly, while still maintaining confidence in the decisions their work supports. AI-powered workflows, synthetic audiences, automated analysis and increasingly compressed timelines are reshaping how insights teams operate. But alongside the excitement around speed

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May 11, 2026, Articles

From Data to Decisions, Maintaining Confidence in Modern Research

Research teams today are operating under a paradox. Organizations want faster answers and decision-making, yet they also expect greater confidence in the insights guiding those decisions. The industry has responded accordingly. Automation, AI-assisted workflows, agile platforms and scalable data collection have dramatically compressed timelines that once took weeks or months. What used to require multiple

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May 9, 2026, Articles

Meet Rep Data at Learners Research Week 2026

Rep Data is heading to San Francisco for Learners Research Week, and we’re looking forward to connecting with the UX research community. Running May 11 through May 15, the event is expected to bring together more than 2,500 researchers, designers and product thinkers for a week of curated programming, hands-on learning and community events. Learners

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May 8, 2026, Articles

Meet Rep Data at AAPOR 2026 in Los Angeles

We’re heading to the AAPOR (American Association for Public Opinion Research) conference in Los Angeles! And looking forward to the chance to connect with colleagues and friends, both familiar and new. This year’s conference is “An LA Love Story of Data, Innovation, and the Quest for Truth,” with a focus on connecting, rebuilding data trust,

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[Rep Data] is truly a researcher's platform. If you know how to design surveys and apply best practices, this tool lets you do everything you need. There's no survey I couldn't craft with [Rep Data], its flexibility is virtually limitless, from piping and routing to conditional logic.

Bill Duncan

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Director of Insights