Crucial decisions deserve verified answers.
RepData is the Verified Intelligence Platform. Create studies, reach the right people, evaluate quality at every step, and turn findings into action, with expert support when you need it.
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10M+
120+
Up to 38%
10 to 15%
Detection and cleaning rates vary by study and traffic.
Stop choosing between
fast and right
An end-to-end platform and a team of real researchers, so rigor doesn’t slow you down.
Rigor without the complexity
Design, sample, field and review in one workflow, with the right check at each step.
See the workflowClean data without the wait
Source, respondent and response are scored in real time, so you know what’s usable the moment it lands.
See the scoresExpertise without the headcount
Our researchers work as an extension of your team, from scoping to reporting.
Meet the teamFrom question to decision, verified every step of the way
Build the study, reach real people, check every response, and act on what you find. One platform, end to end.
1
Create
Build a robust study with research methods that fit the question.
2
Source
Plan access to the right audience across a global network of integrated sources.
3
Defend
Evaluate source, respondent, and response signals with visible context.
4
Act
Explore findings and bring clearer evidence into the next decision.
Quality checks, with context
See how fraud prevention and response quality checks add context to each respondent.
With RepData
Suspicious Technology Detected. Respondent claims ZIP code 90210 (Beverly Hills, CA) but the IP resolves to Lagos, Nigeria through a commercial VPN service.
Coherence Score Check. Respondent claimed to be "vegetarian for over 10 years" in Q3, but in Q17 gave a 9 out of 10 rating to "quality of local steakhouses" as a dining preference.
Suspicious Technology Detected. Respondent's email address and device are linked to a known payment abuse ring flagged by e-commerce and identity verification providers.
Validated human respondent.
Coherence Score Check. Respondent selected "never owned a pet" in Q4 but then wrote a detailed paragraph about "taking my dog Max to the vet every 6 months" in the Q12 open-end.
Grid Score Check. Respondent's responses follow a perfect diagonal pattern across 3 grid batteries (1,2,3,4,5,1,2,3...), consistent with rapid random clicking rather than reading each item.
AI Check. Respondent's keystroke timing shows machine-precision 62ms intervals between every character. Human typing naturally varies between 80 and 200ms per keystroke.
Time Score Check. Respondent completed all 8 conjoint choice tasks in Q7 in 3 seconds, despite trade-off descriptions that require approximately 45 seconds of reading.
Validated human respondent.
Machine Learning Check. Respondent's source was flagged by the machine learning model, which predicts a high probability of reversal based on historical reconciliation patterns. Source has been flagged for real-time suppression.
Validated human respondent.
Machine Learning Check. Respondent's source is showing declining reconciliation rates over the past 7 days. The machine learning model has automatically disabled this source to protect data quality.
Without RepData
Quality is built through a learning loop across source, respondent, and response. Fraud prevention and low-quality human responses are evaluated distinctly, with visible reasons to support review.
Explore quality evaluationUse cases for every team
Answer the questions behind your next decision, from understanding your market to developing ideas, testing creative, and improving the shopper experience.
Research shaped around your team
Follow the path that fits your role, then explore the relevant products and support.
Brands and researchers
Study design, methods, insights, and research support for teams bringing questions to market.
Explore this solutionAgencies and research platforms
Sample operations, supplier oversight, and multi-market execution.
Explore this solutionSample providers
Distinguish traffic screening from response quality review.
Explore this solutionDifferent teams. Specific research challenges.
Customer outcomes depend on the project and context. Read the original stories for their methods and reported results.
Nielsen Sports
Low-quality panel data produced nonsensical results that couldn't be defended. Hard-to-reach segments like young male eSports enthusiasts went unfilled.
24-48 hrs Project turnaround (from 10 days)
Read the storyFood & BeveragePabst
Pabst needed flexible research methods and reliable consumer feedback without the constraints and cost of its previous tools.
40+ Concepts evaluated in the published customer story
Read the storyDigital MediaVox Media
Publicly published research cited by millions demanded bulletproof data quality. Any error would damage the reputation of major editorial properties.
4,000+ Quality respondents delivered
Read the storyStart with the work in front of you
You do not need to choose every capability at once.
Can I use only one part of the offering?
Yes. Teams can work with RepData for an individual quality capability, sample access, platform workflow, or managed service. The right starting point depends on your research operations.
Does RepData provide sample and research services?
Yes. RepData offers sample sourcing, a research platform, and expert services. Scope, audience, and delivery details are discussed for each project.
How do I discuss a study?
Use the contact form to describe your audience, method, markets, and timing. A team member can help determine the appropriate next step.
New capabilities for your research
Explore product developments and what they mean for your workflow.
Tell us what the research needs to do.
Discuss audience, methods, quality requirements, or workflow fit with the team.
