About Us
Born from the research trenches
Our team watched as sample quality steadily degraded. More bots, more fraud rings, more AI-generated responses. So we built a complete quality assurance platform that covers the entire survey lifecycle. Our pre-survey fraud prevention scans 5 billion survey attempts annually. Our in-survey data cleaning scores response quality in real time. Today, Fortune 500 research teams trust Rep Data to protect their most critical studies.
Our Story
Why Rep Data exists
Patrick Stokes, our founder and CEO, spent 20 years watching the research industry's cracks widen. He did not just notice them. He built Rep Data to fill them.
"What I saw was that survey data was becoming a commodity, but delivering it with a great, consistent experience was a rarity. When I founded Rep Data, I wanted to change this dynamic. We established Rep Data with a core mission of being a reliable, repeatable data collection partner. For life."
Patrick Stokes, Founder & CEO
The Service Crisis
For years, researchers were left stranded by constant churn of consolidations, acquisitions, and layoffs within the panel world. Every time a panel merged or a supplier restructured, clients found themselves starting over with new account teams and broken processes. Rep Data was designed to be a steady hand in the middle of the chaos. A reliable, repeatable data collection partner that does not disappear when the industry shifts.
The Quality Problem
Data fraud is not rare. It is everywhere. Traditional cleaning methods catch the obvious problems, but "good-looking fraud" slips through and corrupts results. Researchers needed more than band-aids. That is why Rep Data built a multi-layered defense system that combines pre-survey fraud prevention technology, machine learning, human expertise, and constant monitoring. Great research depends on great data quality in addition to service quality.
The Feasibility Gap
Too often, researchers planning niche studies were given inflated feasibility numbers or poor-quality sample that did not deliver. Rep Data was built with centralized access to more than 250 sample sources across 20+ integrated panels, paired with honest upfront feasibility and specialized sourcing strategies. If your target audience exists, we will find them without wasting time and budget chasing ghosts.
The AI Threat
The rise of AI and large language models has given fraudsters new tools to infiltrate surveys at scale. Instead of obvious bad data, responses now read like thoughtful human answers, making traditional checks far less effective. This is the second evolution of the data quality problem. It is the fight against machine-assisted deception. Rep Data is ahead of the curve with the industry's first no-fly list, AI detection across 12 specific methods, and continuously evolving defense.
Backed by Mountaingate Capital
Mountaingate Capital's strategic investment in Rep Data reflects shared conviction that the research industry needs a fundamentally better approach to data quality and service delivery. Their funding accelerates our product development, expands our engineering team, and strengthens the technology infrastructure that powers pre-survey fraud prevention and in-survey data cleaning. The partnership is built on strategic alignment. Both organizations believe that the companies solving the quality crisis in online research will define the next era of the industry.
Leadership
Meet our experienced team
Seasoned problem-solvers with decades of relevant experience in research technology, online panels, survey methods, and client success.
20 years at Research Now and Lucid. Saw deepening cracks in data quality and service consistency industry-wide. Founded Rep Data to fix them.
Patrick Stokes
Founder & Chief Executive Officer
LinkedIn
Former CFO at Pollfish (acquired 2022) and VP Finance at L2 (acquired by Gartner). Joined from Section after their $30M raise.
Karen Gardner
Chief Financial Officer
LinkedIn
Former CIO at Kantar and VP Engineering at Lightspeed GMI. Leads Rep Data's technology strategy and platform development.
Joseph Baldini
Chief Technology Officer
LinkedIn
16 years in market research. Former Research Now strategic team lead and founding enterprise sales member at Qualtrics.
Ryan Rothe
Chief Revenue Officer
LinkedIn
Co-founded pre-survey fraud prevention. Former VP Product and Chief of Staff at Lucid. Engineering and MBA background.
Vignesh Krishnan
Co-founder & EVP, Product
LinkedIn
Decade in ResTech. Led North American Services at Lucid through Cint acquisition. Operations consulting for high-growth startups.
Ashley Burkardt
EVP, Services and Growth Operations
LinkedIn
PhD from Princeton. Former Research Center of Excellence lead at Goldman Sachs. Consultancies at Qualtrics and Duke University.
Steven Snell, PhD
Head of Research (EVP)
LinkedIn
Former EVP Americas at Cint. Commercial leadership at Lucid and SSI. Deep expertise in online and offline data collection.
Ricky Odello
EVP, Sales
LinkedIn
Former COO at ReDem (acquired by Rep Data) and strategy consultant at McKinsey. Doctorate in Social and Economic Sciences, based in Austria.
Julia Mittermayr
EVP, Strategic Growth
LinkedIn
Founded ReDem, the AI-driven in-survey data quality solution acquired by Rep Data. President of the Austrian Insights Association (VMÖ) and an ESOMAR representative.
Florian Kögl
Managing Director, Rep Data Europe
LinkedInClient Results
Trusted by leading research teams
“Speed and flexibility are key in our research projects. With [Rep Data], the building, fielding, and analysis can literally all be done in a matter of days, and the easy-to-understand charts can be accessed at the touch of a button.”
Joanne
Senior Project Director, TCC Global
“We trust that the data Rep Data is giving us is clean, real and representative. I even recommended their services to my previous employer.”
Ben Winston
Senior Director, ClearPath Strategies
“We did a couple of tests and the data was so much better that we were instantly sold. They're now our primary provider.”
Scott Rasmussen
Founder, RMG Research