Research Platform
(Powered by our SightX)
Where brands meet their customers, all in one platform
Our research platform is an all-in-one system for modern insights teams. Run concept testing, brand tracking, pricing strategy, content research, customer experience, and product development studies in one place. Program advanced methods like MaxDiff and conjoint, get answers from Rep Data AI, and field with quality built into every layer. Don't trade speed for depth, or automation for control.
One platform instead of four disconnected tools
One Workflow, Not Four Tools
Our research platform puts programming, sample, quality, and analysis in one connected workflow. Instead of stitching together four tools and losing time, cost, and accuracy at every handoff, your whole study lives in one place.
Enterprise Insights in Days, Not Weeks
Our research platform delivers enterprise-grade insights in 24 to 48 hours at 60 to 80% lower cost. Rather than the weeks-long wait and premium price of the traditional full-service model, you stop waiting on vendors for every change or cut of the data.
Speed and Depth Together
Our research platform pairs a complete library of advanced methodologies with the Rep Data AI consultant, so you get DIY speed and full-service depth at once. You run sophisticated studies yourself without trading rigor for turnaround.
Capabilities
How Rep Data solves it
Advanced Methods Built In
Filter, compare, and contrast across any variable. Run MaxDiff, conjoint, TURF, Van Westendorp, Gabor-Granger, key driver, and text and sentiment analysis without leaving the platform or hiring a specialist. The full library of standard question types lives alongside them.
Rep Data AI Research Consultant
Rep Data AI, our built-in research consultant, combines proven research methods with advanced AI to support every step of your research journey. It analyzes open-ended responses, surfaces the drivers behind your numbers, and creates executive summaries in one click.
Built for Every Research Use Case
One platform, flexible enough for any team and any use case, including concept testing, brand tracking, pricing strategy, content research, customer experience, and product development. Identify and segment your audience, evaluate concepts, perfect your message, and track brand health in one workflow.
AI-Assisted Analytics and Reporting
Go from clean data to presentation-ready insights the moment field closes. Built-in cross-tabulation, weighting and significance testing, text and sentiment analysis, customer persona creation, and visualization mean no analyst required and no waiting on a vendor for the next cut.
How It Works
Simple to implement, powerful in practice
Design and Program Your Survey
Build your study in our research platform with advanced methods, logic, randomization, and quality-optimized question design. No separate programming tool needed.
Field with Quality Built In
Launch with curated sample from our sample sourcing. Our pre-survey fraud prevention screens every respondent before entry, and our in-survey data cleaning scores every response in real time.
Analyze with Rep Data AI
Results flow straight into the platform's analytics. Cross-tabs, significance testing, and visualization are ready the moment field closes, and Rep Data AI drafts the executive summary for you.
Why Rep Data's SightX
Rep Data vs. the status quo
Client Results
Trusted by leading research teams
“Speed and flexibility are key in our research projects. With [Rep Data], the building, fielding, and analysis can literally all be done in a matter of days, and the easy-to-understand charts can be accessed at the touch of a button.”
Joanne
Senior Project Director, TCC Global
“[Rep Data] is truly a researcher's platform. If you know how to design surveys and apply best practices, this tool lets you do everything you need. There's no survey I couldn't craft with [Rep Data], its flexibility is virtually limitless, from piping and routing to conditional logic.”
Bill Duncan
Director of Insights, Pabst Blue Ribbon
“[Rep Data] gives us everything we need in one platform, survey creation, AI-powered analysis, and fast, reliable results. We've cut our research time in half, and I finally have a tool that's as efficient as it is powerful.”
Kateryna Villanueva
Brand Manager, Dr. Praeger's