Research on Research
Original research on survey fraud and data quality
We regularly conduct market research on the industry to understand fraud patterns and help teams protect their data. These studies are built on real data from billions of survey attempts.
2025 State of Survey Fraud
What we have learned from more than 4 billion attempted responses
Our most comprehensive analysis yet. We examined data from over 4 billion survey attempts to quantify the scale of fraud across panels, marketplaces, and direct sources. The findings reveal how fraud patterns have evolved and what research teams need to do differently to protect their data.
Analyzing Survey Fraud Across 6 Sources
3,600 respondents from 6 different sources put to the test
We ran a controlled study sourcing 3,600 respondents from 6 different sample providers and marketplaces. Every respondent was screened by pre-survey fraud prevention and scored by in-survey data cleaning. The results show significant quality variation between sources and highlight why multi-layer quality controls are essential.
The Fraud Mirage
31% of 1,928 responses flagged as fraudulent from sample marketplaces
Our original research that put the problem on the map. We analyzed 1,928 responses sourced through sample marketplaces and found that nearly one in three were fraudulent. This study demonstrates the gap between what buyers think they are getting and the reality of marketplace sample quality.