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Rep Data's Global Audience Reach
The Rep Data panel book, June 2026 edition
The reach, depth, and quality of the respondents Rep Data delivers across 57 countries, backed by the #1 survey fraud defense in market research. Every number in the book is sourced directly from live fielding data, not a rate card.
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What's Inside
Six chapters, from global reach to data quality
The book starts with global coverage, profiles the top 20 markets, then goes deep on who the respondents are, U.S. depth, targeting precision, and the screening that keeps every number honest.
Chapter 01
Geographic coverage
How far does the supply reach?
- 60M+ unique respondents per year
- 57 countries with active supply
- 46K+ survey projects fielded annually
- Top markets by annual volume
Chapter 02
Top 20 market profiles
Who shows up in each market?
- Annualized respondent counts
- Gender split per market
- Age composition in four bands
- From the U.S. to Saudi Arabia
Chapter 03
Respondent profile
Who are the respondents?
- Age and gender distributions
- 74% mobile-first
- Employment status breakdown
- Observed shares, not modeled
Chapter 04
United States deep dive
How deep is the top market?
- 41M+ U.S. respondents per year
- Household income ladder
- Census region and ethnicity
- Education breakdown
Chapter 05
Targeting depth
How precisely can you target?
- 276+ targeting attributes
- Reach share per attribute
- Household composition to firmographics
- Category purchase behavior
Chapter 06
Data quality
Why trust the numbers?
- Real-time screening on every session
- Hyperactivity detection
- Industry-wide no-fly list
- Managed, monitored supply