The quality-first insights engine for modern research teams.
One engine you run on your own terms, with quality built into every layer of your research, and tools that make it easy to be sophisticated.
Sourcing & field management
Insights & analysis
Our foundation
Research Services Excellence
Our Products
End-to-end quality across the survey lifecycle
Six products that work on their own or together, with quality built into every layer. Start with one and connect the rest whenever you are ready.
Pre-Survey Fraud Prevention
Pre-survey fraud defense. 130+ signal digital fingerprinting, hyperactivity detection, and the industry's first no-fly fraud suppression list. Blocks bad actors before they touch your survey.
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In-Survey Data Cleaning
In-survey quality scoring. AI-powered evaluation of every response across open-ends, coherence, keystroke behavior, speed, and grid patterns. One score per respondent.
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Sample Sourcing
Central control over a global network of integrated sources. Set quality thresholds, panel blend caps, targeting, and budget from one platform. Fraud prevention on every complete.
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Research Platform
End-to-end research platform with quality at the core. Survey programming, fielding, fraud prevention, data cleaning, and analytics in a single workflow.
Learn moreResearch Services
Expert-managed data collection with an 81 lifetime NPS. Dedicated teams handle survey design, programming, sourcing, and cleaning so you focus on insights.
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Survey Programming
Expert survey programming for complex logic, quotas, and multi-language studies. Device-agnostic and built to spec, with the Rep Data quality stack built in.
Learn moreFlexibility
Do it yourself. Never by yourself.
Move fast on your own, or bring in expert support exactly when complexity and scale call for it.
Self-serve when you want speed
Independent researchers and lean teams run studies end to end with autonomy. Program, field, and analyze on your own timeline with quality controls already built in.
- Launch studies without waiting on a vendor queue
- Quality screening applied automatically
- Scale up or down project by project
Expert support when it counts
For complex, large-scale, or high-stakes work, dedicated teams step in to handle as much as you need, from methodology and programming to fielding and delivery.
- Dedicated teams who treat your research as their own
- Complex logic, quotas, and multi-market studies handled
- Hand off everything or just the hard parts
See What Rep Data Catches in Real Time
Our pre-survey fraud prevention and in-survey data cleaning scan every respondent before and during your survey. The feed below shows what that looks like.
With Rep Data
Suspicious Technology Detected. Respondent's HTTP user-agent string identifies headless Chrome, and the JavaScript execution environment is missing standard browser APIs like window.chrome and navigator.plugins.
Suspicious Technology Detected. Respondent shares the same hardware profile, installed fonts, screen resolution, and GPU renderer as a respondent terminated from this study 3 hours ago.
Validated human respondent.
Coherence Score Check. Respondent contradicted their own brand preferences across 5 questions while also completing the entire survey at 3x the median speed.
Hyper Activity Detected. Respondent attempted 127 surveys in the last 24 hours across 14 different panel sources. The median across panels is 6 to 33 per day, putting this respondent at 10x normal volume.
Duplicate Check. Respondent submitted the exact same 47-word response that a different respondent ID submitted 47 minutes earlier in this same study, suggesting shared answer templates.
Time Score Check. Respondent completed the survey in 1 minute 48 seconds vs. the median completion time of 14 minutes 22 seconds, spending under 2 seconds on 7 of 12 content pages.
Validated human respondent.
Suspicious Technology Detected. Respondent's browser timezone is set to Pacific Time but the IP address geolocates to Bucharest, Romania.
Suspicious Technology Detected. Respondent's navigator.webdriver property returns true, indicating the browser is being driven by Selenium, Puppeteer, or a similar automation tool.
Coherence Score Check. Respondent said household income is "under $25,000" in Q2, but Q14 open-end mentions "my second vacation home in Aspen" and "upgrading the Tesla."
Validated human respondent.
Without Rep Data
Rep Data by the Numbers
5B+
Survey attempts scanned and scored annually by pre-survey fraud prevention
102
Full-time employees supporting research clients worldwide
81
Lifetime NPS score from our research services group
10M
Completes delivered in 2025 across 50+ countries
Problems We Solve
Four forces working against your research
AI fraud, respondent inattention, slow workflows, and inconsistent service quality threaten every study. Here is how each one hurts your research, and how Rep Data solves it.
Agentic Fraud
The fastest-growing threat to research quality
Plausible but Fabricated
LLMs generate coherent responses that pass spelling checks, length filters, and relevance screening with ease.
Scale and Automation
Agentic bots complete entire surveys autonomously. One bad actor can generate hundreds of plausible completes per hour.
Respondent Inattention
Real people producing unreliable data
Engagement That Fades
Respondents start engaged and gradually disengage. Traditional quality checks miss this pattern.
Survey Fatigue at Scale
Respondents who have completed 50+ surveys today are going through the motions. Without cross-ecosystem visibility, this fatigue is invisible.
Slow Sample Operations
Manual workflows bottlenecking your timeline
Manual Bidding and Sourcing
RFQs, spreadsheets, email chains add days or weeks to every project before a single respondent enters your survey.
Fragmented Supplier Management
Supplier relationships live in emails and tribal knowledge. No centralized quality data. Every project starts from scratch.
Inconsistent Service Quality
Vendors you manage instead of partners you trust
Communication Gaps
No updates during fieldwork, no proactive flags. You are left guessing whether your project is on track until it is too late.
Revolving Door Teams
Different account managers every project. No institutional knowledge. You re-explain your needs every time.
Client Results
Trusted by leading research teams
“Speed and flexibility are key in our research projects. With [Rep Data], the building, fielding, and analysis can literally all be done in a matter of days, and the easy-to-understand charts can be accessed at the touch of a button.”
Joanne
Senior Project Director, TCC Global
“We trust that the data Rep Data is giving us is clean, real and representative. I even recommended their services to my previous employer.”
Ben Winston
Senior Director, ClearPath Strategies
“We did a couple of tests and the data was so much better that we were instantly sold. They're now our primary provider.”
Scott Rasmussen
Founder, RMG Research
Research on Research
Original studies on survey fraud and data quality
We study the industry so you can protect your data. Watch our latest findings from billions of survey attempts.
Free Resources
Field guides for better sample quality
Practical guides and research briefs from our team. Every download is free.
20 Common Technical Fraud Signals
A field guide for sample buyers
Get the ebook
ESOMAR 2026 Research Brief and Slide Deck
Detect. Trace. Learn. Presented at ESOMAR Congress 2026
Get the slide deck
Rep Data's Global Audience Reach
The Rep Data panel book, June 2026 edition
Get the ebookFAQ
Frequently asked questions
Quick answers about Rep Data's products, services, and how we protect your survey data quality.
Rep Data is a survey data quality company. We help research teams at Fortune 500 companies and leading agencies get clean, trustworthy data from online surveys. We do this through a combination of fraud prevention technology, in-survey quality scoring, and expert-managed data collection.
Most sample providers sell respondents. We sell quality. Every respondent that comes through Rep Data is screened by pre-survey fraud prevention before they enter your survey, scored by in-survey data cleaning during the survey, and reviewed by our team after. We catch 21-38% of traffic from even the most reputable panels as suspicious.
Our pre-survey fraud prevention is the tool that scans every respondent before they enter your survey, using 130+ signal digital fingerprinting, hyperactivity detection, and the industry's first no-fly fraud suppression list.
Our in-survey data cleaning is the platform that evaluates every response as it happens across multiple quality dimensions including open-ended answer quality, coherence, behavioral analytics like keystroke patterns, completion speed, and grid-question response patterns.
No. Our products work independently and together. Some clients only use pre-survey fraud prevention for pre-survey fraud screening. Others use in-survey data cleaning for in-survey quality scoring. Many use our research services team for full-service data collection. You can start with whatever solves your most pressing quality problem.
Reach out through our contact form or talk to our team directly. We will scope your needs, recommend the right combination of products and services, and get you set up. Our pre-survey fraud prevention can be integrated in minutes with a single redirect URL.