RepData for brands and researchers

Build research your stakeholders can trust, from audience feasibility and respondent quality to methods, analysis, and reporting. Start with the part of the workflow that needs attention.

Quality confidence across the study

Explore the capabilities that fit your team's priorities and workflow.

Quality controls

Evaluate traffic before survey entry and assess response quality during or after fieldwork.

Learn more

Audience and feasibility

Plan sample around the people, market, and qualifications your study needs.

Learn more

Methods for the question

Use advanced methodologies including MaxDiff, conjoint, TURF, and pricing methods.

Explore methodologies

Insights and reporting

Analyze results with cross-tabs, weighting, significance testing, text analysis, and RepData AI summaries.

Learn more

Run the work yourself, with support where it helps

Design the study, reach an audience, field, and analyze in the Research Platform. Build a questionnaire with the control experienced researchers need, bring your own audience or plan sourcing, and use advanced methods without splitting the work across separate tools.

Review cross-tabs, weighting, significance, text and sentiment analysis, and reporting in the platform. RepData AI can analyze open ends, surface drivers, and create executive summaries. Expert support remains available for complex programming, methodology, or execution.

Explore the connected workflow
RESEARCH PLATFORM USE CASES
Concept Testing
monadic
Brand Tracking
NPS waves
Pricing Strategy
Van Westendorp
Content Research
engagement
Customer Experience
journey CX
Product Development
conjoint
Loading study types…

Depth when the decision calls for it

Choose among MaxDiff, conjoint, TURF, Van Westendorp, Gabor-Granger, key driver analysis, and text and sentiment analysis. For a demanding study, research design and specialist interpretation can be part of the services discussion.

MAXDIFF RESULT
MaxDiffConjointTURFVan WestendorpGabor-GrangerKey Driver
Preference share (utility)
Free next-day shipping0%
Extended warranty0%
Loyalty rewards0%
Premium support0%
Gift wrapping0%
Branded packaging0%
Built in, no separate analysis tool or specialist required

Academic research, with university realities in view

Plan around grant budgets, fielding windows, and the need to explain data integrity. University teams can discuss nationally representative U.S. sample, pre-built quota options, and an IRB-compliant research environment.

The self-directed path supports survey-link fielding and quota planning. When a design becomes more complex or needs a specialist audience, RepData's research team can help with sample design and project scope.

For university teams

  • Plan U.S. quotas around the study

  • Keep fraud prevention in view during fielding

  • Bring in expert help for complex sample needs

  • Make budget and timing part of the feasibility conversation

A practical path from need to insight

The steps vary by audience, but clear requirements connect sourcing, fieldwork, quality, and delivery.

1

Frame the decision

Set the research question, audience, method, and desired outcome.

2

Plan and source

Discuss feasibility and select the sample workflow that fits the audience.

3

Field with quality

Run the study with relevant pre-survey and in-survey checks.

4

Analyze and report

Explore results, methods, and reporting in the research platform.

For brands and researchers questions

Can we run research ourselves?

Yes. The platform supports self-directed research workflows, with expert help available for requirements that need it.

Can RepData help with brand tracking?

Research Services can discuss recurring project needs and quality workflows. Published Media1 results relate specifically to the Stiegl brand tracking study.

Is academic research supported?

University teams can discuss nationally representative U.S. sample, quota planning, quality controls, and expert help for complex studies.

Browse all FAQs

Talk with a research partner

Describe what you need to learn, who you need to reach, and how your team works today.

Talk to our team

Trusted by teams who take quality seriously.

Pabst Blue Ribbon

[Rep Data] is truly a researcher's platform. If you know how to design surveys and apply best practices, this tool lets you do everything you need. There's no survey I couldn't craft with [Rep Data], its flexibility is virtually limitless, from piping and routing to conditional logic.

Bill Duncan

Pabst Blue Ribbon

Director of Insights