Combining heritage and innovation with flexible consumer research
Overview
Pabst used the RepData research platform to bring concept development, advanced methods, and consumer insight into a more flexible workflow.
The Challenge
The previous research workflow lacked flexibility and made it difficult for a lean insights team to scale advanced research.
The Solution
The team evaluated more than 40 concepts and used TURF, conjoint, and Gabor-Granger pricing research to understand consumer preferences.
The Impact
The published story describes more agile concept development and expanded research capacity.
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From Access to Trust
What twenty years of online sample teaches us about trustworthy research, by Kurt Knapton
- Twenty years of online sample history told in five chapters
- How the scarce resource shifted from respondent access to respondent quality
- What AI changes about proving a respondent is human
