Understanding the decisions behind the salty snack purchase
Overview
Amplify Snacks used RepData for recurring shopper research across its snack portfolio, including SkinnyPop and Pirate’s Booty.
The Challenge
The insights team needed to understand how shoppers planned store visits, chose brands, and navigated the snack aisle.
The Solution
A monthly tracker kept survey waves in one project, allowing wave comparisons and aggregate trend analysis.
The Impact
The team used shopper differences to inform channel strategies and conversations with retail partners about assortment, innovation, and aisle flow.
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Answers to ESOMAR's 37 Questions
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