On Demand Webinar
October 15, 2026
Rep Data Quality Days 2026: Day 1
Do brands really care about data quality, and are you overcleaning your survey data?
The full recording of Day 1 of Rep Data Quality Days, recorded live on October 15, 2026. Ray Poynter and Anita Watkins unpack what 173 research buyers across 29 countries say about trust, quality and vendor choice, then Debrah Harding and Chris Stevens share a practical framework for proportionate, defensible data cleaning decisions. Moderated by Steven Snell, PhD.
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What You Will Learn
What is inside the webinar
Session 1: Do Brands Really Care About Data Quality?
- Ray Poynter and Anita Watkins on the 2026 Global Data Quality Initiative study
- How 173 buyers judge quality, trust the data and choose research partners
Session 2: Are You Overcleaning Your Survey Data?
- Debrah Harding and Chris Stevens on rigorous, proportionate cleaning decisions
- How to balance quality indicators and reduce the risk of over-removal
Day 2 is live on October 22
- Small Choices, Big Consequences with John Bremer
- The Fraud Paradox with Steven Snell, PhD. Register at repdata.com/quality-days