Rep Data Quality Days 2026: Day 1

Do brands really care about data quality, and are you overcleaning your survey data?

The full recording of Day 1 of Rep Data Quality Days, recorded live on October 15, 2026. Ray Poynter and Anita Watkins unpack what 173 research buyers across 29 countries say about trust, quality and vendor choice, then Debrah Harding and Chris Stevens share a practical framework for proportionate, defensible data cleaning decisions. Moderated by Steven Snell, PhD.

Rep Data Quality Days 2026: Day 1 video preview

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What You Will Learn

What is inside the webinar

Session 1: Do Brands Really Care About Data Quality?

Ray Poynter and Anita Watkins on the 2026 Global Data Quality Initiative study
How 173 buyers judge quality, trust the data and choose research partners

Session 2: Are You Overcleaning Your Survey Data?

Debrah Harding and Chris Stevens on rigorous, proportionate cleaning decisions
How to balance quality indicators and reduce the risk of over-removal

Continue with the Day 2 recording

Small Choices, Big Consequences with John Bremer
The Fraud Paradox with Steven Snell, PhD. Available on demand in Resources

Build quality into your next study

Bring stronger survey design, layered quality checks and more defensible data cleaning decisions into your next research project.