Goodby Silverstein & Partners finds an agile research partner in RepData for niche insights

Goodby Silverstein & Partners is a well-known advertising and creative agency based in San Francisco which offers full-service strategy and conducts extensive in-house research to provide insights for client projects. The agency's internal Research Strategy team conducts both qualitative and quantitative market research projects to help guide critical decision-making for brands in a wide variety of categories.

Goodby Silverstein was experiencing several challenges with its sample supplier. Projects were taking a long time to field, costs were high and poor project management kept tasks from running smoothly. These hurdles continued to build up and ultimately resulted in delayed results and high frustration levels, something which was not tenable in a fast-paced marketplace.

Because the Research Strategy team works on many different research projects at once, and timelines are tight, they were incredibly pressured to deliver on-time outcomes. The team was hungry for something better.

They turned to RepData for a solution. RepData's team takes the time to truly understand the desired outcomes for each project, plus the problem that needs to be solved, and then strategizes the best way to set up the sample. While projects are in field, RepData proactively reaches out on a daily basis, discusses progress and provides recommendations to overcome any potential challenges.

For example, Goodby Silverstein's team was working on a study covering both electric vehicle owners and intenders for a large international automotive company. Finding electric vehicle owners to survey was almost impossible with an extremely low incidence rate. RepData closely monitored progress, providing daily updates to the Research Strategy team and came up with creative solutions to open up the project and extend fieldwork to get the right number of respondents.

The RepData team's speed and flexibility in meeting each project's diverse needs made them a true partner for Goodby Silverstein. From quick project turnarounds (e.g. a project turned in on a Friday was launched by Monday), to an agile, cost-effective approach, RepData has delivered

• 15-20% savings in the overall hard costs for sampling and fieldwork
• 100% reduction in frustration through exponentially better project management
• Greater ROI ratio due to the team's true investment in the outcome of each project