Staying ahead of trends with iterative consumer research
Overview
Dr. Praeger’s used RepData to connect consumer feedback with product development and retailer conversations.
The Challenge
Traditional research turnaround and fragmented tools made it harder to keep pace with product ideas across marketing and R&D.
The Solution
The team ran targeted concept, claims, and packaging studies, sharing findings across departments and using customer-success support when needed.
The Impact
The customer story reports a 50% reduction in research turnaround, more studies per quarter, stronger retailer pitches, and insights into unexpected consumer preferences.
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ESOMAR 2026 Research Brief and Slide Deck
Detect. Trace. Learn. Presented at ESOMAR Congress 2026
- Eight fraud signals put to the test on 11,778 real respondents
- Why flagged respondents rarely follow a single pattern
- The research brief plus the full deck from the Congress session
