Advanis

background

Advanis is a privately owned Canadian market and social research firm known for innovation, technology leadership, and client responsiveness. Serving private sector businesses, not-for-profits, governments, and leading consultancies, the company operates as a “scalable boutique,” delivering everything from global tracking programs to specialized discrete choice modeling.

For its private sector work, in industries such as technology, retail, telecom, healthcare and finance, Advanis frequently conducts complex, high-profile studies targeting hard-to-reach professional audiences and consumers with specific habits or behaviors. This includes, for example, small business owners, digital marketers, investment advisors, medical professionals or highly active social media or AI users.

challenge

Reaching these niche and global audiences while maintaining exceptionally high data quality posed a persistent challenge. Advanis needed partners who could meet its relentless quality standards without sacrificing timelines. The company had seen quality decline in the sample ecosystem, leading to high volumes of discarded data, extended cleaning cycles, and missed opportunities for efficiency.

In addition, Advanis sought a partner that could support both large-scale, multi-country projects and smaller, specialized studies, offering flexibility, realistic feasibility assessments, and a high degree of project control for its in-house team.

solution

Advanis partnered with Rep Data for its private sector research, leveraging both the Research Desk self-service platform and the company’s full-service model.

• Proactive fraud prevention: Rep Data’s Research Defender technology, combined with Advanis’ in-house metadata model, helps improve quality outcomes across the board through activities such as screening out low-quality respondents before they enter surveys and flagging suspicious patterns early in fieldwork. 
• Niche and global reach: Rep Data consistently delivers high-quality sample across markets including North America, EMEA, APAC and beyond, which is critical for Advanis’ multi-country programs.
• Operational control and responsiveness: Using Research Desk, Advanis’ project managers maintain real-time visibility and can adjust screeners directly, avoiding delays from back-and-forth with providers. For B2B and more specialized projects, the services team provides responsive, experienced project management support.
  

results

The partnership has produced measurable gains in quality and efficiency:

• 30–50% decrease in discarded data compared to other providers.
  
• Cut data cleaning time in half across 100+ projects each year.
  
• Consistent delivery on hard-to-reach and global audiences, with realistic feasibility and no overpromising.
  
• Greater confidence in launching projects knowing quality standards will be met, reducing downstream risk and rework.
  

“We share Rep Data’s relentless focus on quality. Their proactive approach to removing low-quality data before it reaches the survey, combined with our own in-house automated tools, means we’re delivering cleaner data faster. This partnership helps us reach niche and global audiences with confidence, while saving significant time for our team.”

Lori Reiser, Vice President, Advanis