Rep Data elevates Steven Snell and Ricky Odello in expanded executive roles
Leadership promotions reflect continued growth and deepening focus on research quality and client success
New Orleans, LA – August 7, 2025 – Rep Data, a leading provider of full-service market research and data quality solutions, today announced expanded roles for two of its executive leaders: Steven Snell, PhD, has been promoted to Executive Vice President of Research, and Ricky Odello has been named Executive Vice President of Sales. These promotions reflect Rep Data’s continued momentum and its commitment to investing in expert leadership across research, technology, and client engagement.
Snell, who leads research strategy at Rep Data, oversees all aspects of the company’s research practice. With experience leading the Survey Center of Excellence at Goldman Sachs and advising hundreds of clients as the founding researcher at Qualtrics Research Services, Snell brings a unique blend of methodological expertise and client-focused insight. In this elevated role, he drives innovation in research strategy, ensures the scientific rigor of data collection, and supports product enhancements across Rep Data’s platform and services, including Research Defender, the industry leader in fraud prevention.
“Steve is a respected voice in the research community and a true champion for quality,” said Patrick Stokes, Founder and CEO of Rep Data. “His expanded leadership ensures we continue to set the standard for rigorous, actionable research.”
Odello, who has been serving in a senior commercial leadership role, now takes on the title of Executive Vice President of Sales. A seasoned industry executive with experience at Cint, Lucid, and SSI, Odello will lead Rep Data’s sales strategy, and continue working closely with client teams to tailor solutions across full-service, DIY, and fraud prevention offerings. His deep expertise in managed services, APIs, and data quality best practices makes him a trusted advisor to clients navigating complex research needs.
“Ricky’s strategic mindset and strong client relationships have been key to our growth,” said Ryan Rothe, Chief Revenue Officer at Rep Data. “This promotion recognizes his leadership in helping clients get the most out of our evolving suite of services and technology.”Both promotions support Rep Data’s ongoing mission to be the most reliable, repeatable source for clean, consistent, and high-quality research data.
###
About Research Defender
With a goal to help the sample and market research industry create a clean, healthy, and efficient ecosystem, Research Defender has created a secure platform to help our clients take control of their traffic and the quality of their product. Research Defender facilitates high-quality and efficient transactions across the online research ecosystem for both buyers and sellers of sample.
About Rep Data
Rep Data provides full-service data collection solutions for primary researchers, helping expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. The company’s mission is to be a reliable, repeatable data collection partner for approximately 500 clients, including market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, communications agencies, public relations firms, and more.
Media Contact:
media@repdata.com
Contact Information
| public |