“The renewal math stopped mathing.”
You are paying enterprise rates for a platform your team uses like a basic survey tool. Most of the seats, modules, and features you are billed for have never been touched.
The mirror
Sound familiar?
These are the things researchers tell us on calls, in almost these exact words.
“We pay for fraud twice.”
The meter bills you for completes. Then you throw a chunk of them out for bots, speeders, and duplicates, and pay again to replace them. Quality is somehow your job and your cost.
“The features exist behind a wall.”
Conjoint, MaxDiff, advanced logic, and clean exports are technically possible, practically a services engagement. There is often complexity involved, and plenty of cost.
“Support feels thinner every quarter.”
Longer queues, rotating account reps, and a roadmap you learn about from press releases. Consolidation and cutbacks across legacy research technology have consequences, and you are feeling them.
“We have tried to leave before.”
Contracts, integrations, and internal plumbing keep you in place. You are not staying because you love it. You are staying because switching has always felt harder than suffering.
“Our team is open to seeing other platforms.”
You would look if looking did not mean a six-month procurement saga. It does not have to.
The reframe
The license and the work have come apart.
Here is the pattern we see across hundreds of research teams. Nobody's platform is evil. But somewhere along the way, the enterprise license stopped mapping to the actual work. Teams pay premium rates for capability they cannot reach, on a meter that bills them for sample they reject, and stay because the plumbing is entangled, not because anyone would choose it again today.
The other side
What switching actually gets you
One engine for the whole workflow. Run it yourself, hand it to us, or work anywhere in between.
One engine. Your terms.
Program, field, clean, and analyze in a single platform, the Rep Data research platform, formerly SightX. Go fully self-serve for speed, fully supported for complex work, and slide between the two per project. No handoffs between four disconnected tools.
Quality at every layer.
Research Defender screens every respondent against 130+ fraud signals before they touch your survey. ReDem cleans in-survey and post-survey. Fraud gets blocked up front instead of billed to you and cleaned by you afterward.
Sophisticated tools with support.
Conjoint, MaxDiff, TURF, Van Westendorp, key driver analysis, text and sentiment analysis, and an AI research consultant that drafts your executive summary are built into the platform, not sold back to you as a services engagement.
People who answer.
Dedicated project teams treat your research as their own, with an 81 NPS to show for it. When something is on fire at 4pm on a Friday, you get a human, not a ticket number.
The honest comparison
See the difference where it matters.
Pricing
Legacy enterprise survey platform
Enterprise license and metered sample. You pay whether or not you use it.
Rep Data
Priced to the work, with enterprise-grade insights at 60 to 80 percent lower cost than traditional full-service.
Fraud and data quality
Legacy enterprise survey platform
Detected by you after you have paid. Replacements are on your dime.
Rep Data
Blocked pre-survey with 130+ signals, then cleaned in-survey and post-survey. Quality is our job and built in.
Advanced methods
Legacy enterprise survey platform
Locked behind add-ons, modules, and specialist services.
Rep Data
Conjoint, MaxDiff, TURF, pricing methods, and key drivers are included and usable by your team.
Speed to insight
Legacy enterprise survey platform
Weeks, plus vendor coordination.
Rep Data
24 to 48 hours for enterprise-grade insights.
Service
Legacy enterprise survey platform
Ticket queues and rotating reps.
Rep Data
Dedicated teams and an 81 NPS.
The relationship
Legacy enterprise survey platform
Multi-year lock-in. Leverage sits with the vendor.
Rep Data
Earn-it-every-project. Leverage sits with you.
Client Results
Trusted by leading research teams
“Speed and flexibility are key in our research projects. With [Rep Data], the building, fielding, and analysis can literally all be done in a matter of days, and the easy-to-understand charts can be accessed at the touch of a button.”
J
Joanne
Senior Project Director, TCC Global
“[Rep Data] is truly a researcher's platform. If you know how to design surveys and apply best practices, this tool lets you do everything you need. There's no survey I couldn't craft with [Rep Data], its flexibility is virtually limitless, from piping and routing to conditional logic.”
BD
Bill Duncan
Director of Insights, Pabst Blue Ribbon
“[Rep Data] gives us everything we need in one platform, survey creation, AI-powered analysis, and fast, reliable results. We've cut our research time in half, and I finally have a tool that's as efficient as it is powerful.”
KV
Kateryna Villanueva
Brand Manager, Dr. Praeger's
A lower risk path
You do not have to rip anything out.
Locked into a contract or mid tracker? Fine. Start where it hurts most.
01
Keep your platform, fix your sample.
Route your next project sample through Rep Data's quality layer inside the survey platform you already have. Same survey and same links, with dramatically cleaner data. No migration, IT ticket, or renewal conversation.
02
Run one study side-by-side.
Give us one upcoming study. We will rebuild and field it on the Rep Data platform in parallel. Compare data quality, turnaround, and cost line-by-line against your current setup.
03
Move when the math is obvious.
If the side-by-side does not make the decision for you, stay put. If it does, our team handles migration and your trackers keep running through the transition.
Questions
Before you run the study
Do we have to leave our current platform to work with you?
No. Plenty of teams start by routing sample through our quality layer inside their existing platform, or by running a single study in parallel.
We are locked into a contract until next year.
Perfect timing, actually. Run the side-by-side now, fix your sample quality now, and walk into your renewal with leverage and a proven alternative instead of another auto-renew.
Can your platform really handle our advanced work?
Conjoint, MaxDiff, TURF, Van Westendorp, Gabor-Granger, key drivers, multi-market trackers, complex logic, and quotas are built in. Bring us your hardest study. That is the fun part.
What does migration actually involve?
For most teams, we rebuild your instruments, mirror your trackers in parallel until you are confident, and train your team live. You keep full ownership and export of your historical data throughout.