Rep Data at SampleCon 2025

Rep Data is looking forward to SampleCon 2025 later this month in Pasadena! It really is the premier event for professionals in the sample and insights industry, and every year we take away great knowledge, new ideas and good connections. Taking place March 17-19, SampleCon provides a unique place to connect, learn, and share in an environment (this year at The elegant Langham Huntington) designed to address the most pressing issues in the evolving world of market research.

Vignesh Krishnan, our Chief Technology Officer, and Abhishek Sabbe, our Director of Strategic Partnerships, will be attending to engage with the energetic Samplecon community, gain valuable insights and immerse themselves in the discussions on improving the future of the market research industry. If our past participation is any indication, SampleCon will once again be bringing together the best thought leaders to share cutting-edge insights and strategies. With sessions focusing on critical topics in research, Vignesh and Abhishek look forward to expanding their knowledge and discovering actionable takeaways that will help Rep Data continue to support our clients in data integrity, fraud prevention and our full-service primary research.

The show kicks off the morning of Monday, March 17, with a Los Angeles fire community service project, to give back to the area so deeply affected by recent tragedies. After lunch, sessions start with “Innovation's Paradox: When Progress Meets Humanity” moderated by Oscar Carlsson from Milo Advisory, and continuing with more sessions in the afternoon like “The Acquisition Compass—Trends in M&A Restech Landscape” with Sima Vasa from Oberon Securities. 

Later on Monday, will you see Vignesh and Abhishek at the Samplecon pickleball tournament? We will find out if any photos of them in the competition make it our way after the show! And Monday evening, conference-goers will come together for a networking dinner.

When more conference content launches on Tuesday, our team is looking forward to catching the session “The Tension Between Innovation, Tradition and Scale” where key leaders from the market research industry will explore how organizations can balance innovation with the optimization of proven methods, maintain quality and efficiency at scale, and incorporate new technologies without sacrificing credibility—something we are always striving for here at Rep Data.

The show wraps up Wednesday with the theme “Synthetic Data: Promises, Pitfalls & Possibilities.” Synthetic data is a hot topic, both in the industry and here at Rep Data. In fact, we recently touched on this during an interview with the Now That’s Significant podcast. All the Samplecon sessions Wednesday are not-to-be-missed, particularly “Rethinking Synthetic Data: The Catalyst for Unlocking Real Insights” with Doug Guion from Yabble, and “Silent Signals... AI Says What Humans Won't” with Bennett Thompson from Inferred Minds.

If you're attending SampleCon 2025, don't hesitate to reach out to Vignesh and Abhishek—we’d love to connect and share ideas at the conference, particularly on improving data quality and ensuring the integrity of your research.