Quadrant Strategies
Research Defender Gives Quadrant Strategies Confidence in Data Quality for Every ProjectBACKGROUND
Providing strategic, data-driven advice for clients facing critical decisions is at the heart of Quadrant Strategies, a research-driven consultancy. With its roots in public policy, brand research, and crisis management, the company has expanded over the last few years, providing consumer and technology companies — including most of the Fortune 50 — with research services and trusted advice. The insights that the company provides helps clients improve their reputations, reposition their brands, develop marketing campaigns, construct winning messages, and navigate through crises. The Quadrant Strategies team knows that to do this well, they need a strong foundation of quality data.
CHALLENGE
After outsourcing its data collection and fieldwork for many years, Quadrant Strategies made the decision to bring these operations in-house in order to have more control over the process, with a main objective of increasing the quality and speed of their research. Fast forward two and a half years, and the company now has a full team on both the quantitative and qualitative sides, featuring experts in programming, data processing, fieldwork and project management.
Part of the quantitative team’s responsibility lies in sample acquisition, so it was important that they could trust the quality of respondents coming into their research projects. With a background in online panels, the team members have an interesting lens into the panel world, and are well aware of the challenges they must proactively tackle. They needed a way to verify that respondents are who they say they are, bring clean data into the survey, and avoid time-consuming data cleaning on the back-end. They began searching for a partner that could help them ensure quality from the outset of every project.
SOLUTION
Soon after they began their search, the Quadrant Strategies team discovered Research Defender, which quickly rose to the top of the list of possible partners. With an automated suite of quality control solutions, Research Defender’s offering was exactly what the team needed to ensure that the insights they deliver to clients are always based on data from responsive, verified, high-quality respondents. Research Defender provides them with:
- Digital fingerprinting and fraud identification that automatically identifies each incoming respondent using a number of attributes and profiling points - no matter where they come from within the market research ecosystem. If they don’t check out, they are blocked from entering any Quadrant Strategies projects.
- Elimination of professional survey takers and fraudsters by identifying people who have tried to complete a high number of surveys within 24 hours and blocking them from entering any new client survey. This allows the removal of undesirable respondents, and those who may potentially be intending to commit fraud. This feature can be tailored to each client’s needs and requirements.
- The flagging of risky open-end responses through advanced analysis of the language used, length of response, profanity, and other machine-driven checks that could not be accomplished manually. This not only identifies undesirable sample, but also saves the company time by avoiding manual reviews for large datasets. Quadrant Strategies complements this tool with human intervention based on client preferences.
THE RESULTS
The automated, plug-and-play nature of Research Defender’s tools created efficiencies and time savings for Quadrant Strategies’ busy quantitative team members, who didn’t have to spend time manually checking and cleaning the data. Upon the completion of each project, they can now confidently vouch for the data's quality, reassuring clients that the insights provided are dependable and accurate for crucial decision-making. In fact, the company even developed a client-facing best practices document to illustrate the direct benefits of Research Defender solutions when it comes to data quality.
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About Research Defender
With a goal to help the sample and market research industry create a clean, healthy, and efficient ecosystem, Research Defender has created a secure platform to help our clients take control of their traffic and the quality of their product. Research Defender facilitates high-quality and efficient transactions across the online research ecosystem for both buyers and sellers of sample.
About Rep Data
Rep Data provides full-service data collection solutions for primary researchers, helping expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. The company’s mission is to be a reliable, repeatable data collection partner for approximately 500 clients, including market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, communications agencies, public relations firms, and more.
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