ClearPath Strategies

BACKGROUND

ClearPath Strategies provides research-driven strategies to leaders around the world, partnering with organizations in technology, politics, business and progressive advocacy. As a full-service quantitative and qualitative research and consulting firm, ClearPath operates in both the public and private sectors across the U.S. and internationally. A key pillar of the company’s work focuses on designing public opinion research to help develop policy positioning and engage the public on city, state, national, and international levels.

CHALLENGE

ClearPath Strategies faced significant challenges with previous online sample providers, including concerns over data quality, responsiveness, and limited research modes. These issues became critical, especially in fast-paced environments like political and news cycles, where quick turnaround and reliable data are essential.

ClearPath required a partner who could manage projects efficiently throughout the data collection lifecycle, offer sample for both quantitative and qualitative research, and provide trustworthy data that could be relied upon for strategic decisions. In addition, the company needed a sample provider who could match respondents with voter records to add an extra layer of reliability and accuracy, while also boosting quality control.

Solution

Having worked with Rep Data in the past, ClearPath turned to them once more to help address some of these pressing challenges. The team started by partnering with Rep Data on one of their larger technology clients that required ongoing, regular research to gauge public opinion and guide decision making in a complex regulatory landscape. The repeated polling project called for quick turnarounds and high-quality data delivery for fast action, plus the necessity to screen for voting record-matched respondents.

Rep Data supplied the ClearPath team with high-quality sample, and was able to seamlessly match survey respondents to voter files for enhanced data reliability. ClearPath was impressed with Rep Data’s capability surrounding the delivery of tailored solutions like this, as well as the company’s exceptional project management, attention to detail, quality control, and ability to meet tight deadlines.

RESULTS

Partnering with Rep Data led to a marked improvement in ClearPath Strategies' confidence in the data they collected, especially as the voter-matched records ensured real respondents. The clean, reliable data provided by Rep Data allowed ClearPath to focus on delivering insights without the burden of sifting through low-quality results. The seamless project management offered by Rep Data ensured projects were completed on time, even under tight deadlines. As a result, ClearPath has expanded its relationship with Rep Data, moving additional client work to them, and benefiting from a partnership built on trust, responsiveness, and superior data quality.

“We trust that the data Rep Data is giving us is clean, real and representative. Their team actively monitors and manages our projects to ensure everything is running smoothly and on time. I even recommended their services to my previous employer, and we are using them for more and more projects at ClearPath as well."

Ben Winston, Senior Director, ClearPath Strategies