We write for Research World about Pre-Survey Fraud Prevention

Fraud is evolving—and our industry must evolve with it. In his new article for Research World, Rep Data’s Chief Revenue Officer Ryan Rothe breaks down a critical blind spot in market research: over-reliance on data cleaning, and underinvestment in preventing fraud before it enters the system.

“Why data cleaning is failing: A call for pre-survey fraud prevention” challenges traditional thinking around post-survey data cleaning and makes a strong case for shifting resources upstream. Ryan outlines emerging fraud tactics that bypass conventional checks and shows how early detection—before respondents even enter a survey—is the only sustainable way forward.

Key topics include:

• The limits of data cleaning alone
• Why fraudsters are targeting the entry point
• How to combine device intelligence and behavioral patterns for better protection
• What platforms and buyers can do right now

As fraudsters grow more sophisticated, the call for proactive, tech-enabled fraud prevention becomes urgent. We’re proud to lead this conversation and share solutions that raise the bar for data quality across the industry.

Check out the full article and see how you can stay ahead of the fraud curve.