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Rep Data partners with Prime Insights to deliver industry’s first DIY voter-matched sample

New partnership provides verified voter-matched sample to Rep Data’s Research Desk platform users, resulting in enriched data for public opinion research

NEW ORLEANS - 04 June 2024 - Rep Data, a full-service data collection technology firm for primary research, has partnered with Prime Insights, one of the industry’s largest sample providers. Through this new partnership, Rep Data’s Research Desk platform users can access the Prime Opinion pre-matched panel of voters, verified by L2, which provides nonpartisan trusted data mapping for updated, accurate voter information. This is the industry’s first DIY offering of voter-matched sample for public opinion researchers and pollsters. 

“This year, a record number of elections are happening all around the world, and perhaps none is more closely watched than our presidential elections in the United States,” said Patrick Stokes, CEO and founder of Rep Data. “Having access to up-to-date voter sample for polling and public opinion research is critical in delivering accurate results and building trust in the polling process. Prime Insights’ Prime Opinion panel provides that extra layer of verification so our Research Desk users can trust they are reaching the right respondents.”   

Prime Insights’ Prime Opinion panel consists of highly-engaged, diverse, and carefully vetted respondents, curated with the intent to provide genuine, reliable and actionable insights. Their database of voters is matched to L2’s national voter file, which is the most accurate and frequently updated in the marketplace, and also contains the largest number of file segments for traditional and digital targeting. 

Through this partnership, Prime Opinion’s voter-matched sample is now available to Rep Data’s Research Desk users, allowing them to:

  • Seamlessly access voters in the Prime Opinion’s panel via the industry’s most intuitive DIY data collection interface 
  • Target the right voters via a wide number of up-to-date demographic, geographic, consumer, voter and behavioral variables
  • Rely on the most up-to-date voter data and reach real people, as records are constant constantly refreshed with updated county data, recent address changes and new telephone numbers

This industry-first offering allows researchers to access voter-matched sample via a leading DIY interface. Rep Data’s DIY platform, Research Desk, is an intuitive, user-friendly solution that reflects Rep Data’s full-service sensibility and is tailored specifically for researchers. It allows users to reach highly targeted audiences, source quality respondents, fill quotas quickly and have confidence in the quality of the collected data. “We are excited to partner with Rep Data to offer the industry's first DIY voter-matched sample," said Benjamin Ritzka, Founder & CEO of Prime Insights. "By combining our verified voter-matched sample with Rep Data's Research Desk platform, we enable researchers to access accurate and up-to-date voter data in real-time. This partnership aligns with our commitment to providing high-quality, actionable insights that researchers and clients rely on.”

About Prime Insights

Prime Insights runs proprietary market research panels with millions of respondents in 40 countries. With more than four million completes monthly, the company is one of the largest sample suppliers of the industry. Learn more about Prime Insights at www.primeinsights.com

About L2

L2 is a national voter, consumer, and automotive data provider. For 50 years L2 has set the standard for data processing, quality, and visualization through L2 VoterMapping, ConsumerMapping and AutoMapping. L2's data can be the core file for analysis, research, or direct voter/consumer contact. https://l2-data.com/