Rep Data Heads to Quirks Los Angeles

From exploring the future of data collection and consumer insights all the way to learning how new tools and solutions are changing the face of the market research industry, The Quirks Event in Los Angeles is packed with sessions that challenge the status quo. We’re heading to the conference on February 26-27, ready to connect, explore, and share how better data leads to better decisions. We will be at Booth #205 on the expo floor, swing by to meet Ellis Kelly, Joel Nelson, Ricky Odello and Matthew Snitzer from the Rep Data team. And don’t miss our Head of Research, Steven Snell, PhD, on Thursday, February 27, at 11:45 AM in Room 2, as he speaking about fighting data fraud with a multi-layer approach.  

We’re also excited to attend several sessions, including “The LA Clippers: Creating a New Era of Basketball Arenas Using Advanced Method Insights,” where Pete Woodward from the LA Clippers and quantilope’s CEO Peter Aschmoneit will share how automated research methods were used to optimize the fan experience at the Intuit Dome. Another session, “What Does It Mean to Be a Fan?” from Fandom, will dive into the challenges of defining highly engaged users, offering valuable insights on fan behavior and self-identification for better data collection. We’re also looking forward to “How Beats by Dre Uses Gen Z Insights to Stay Relevant in Culture,” which will explore the trends shaping youth culture and strategies for connecting with Gen Z while maintaining brand authenticity. With so many insightful sessions on the agenda, it’s sure to be a thought-provoking event.

And of course, on Thursday, February 27, at 11:45 AM in Room 2, we are excited to be sharing on "Data Too Good to Be True: Fighting Tech-Enabled Fraud with Tech-Forward Solutions." In this session, Rep Data’s Steven Snell, PhD, will dive into the growing issue of tech-enabled fraud in market research and explore how innovative, tech-driven solutions are addressing this challenge. With fraud becoming increasingly sophisticated, it’s more important than ever for market researchers to ensure their data is reliable. Steven will share how advanced tools, like Rep Data’s proprietary fraud detection technology, are helping to uncover bad data that traditional methods miss, offering insights into building stronger, more trustworthy data ecosystems. This session will provide valuable strategies for anyone looking to safeguard the integrity of their research and combat fraudulent data effectively.

We can’t wait to connect with you at The Quirks Event in Los Angeles—make sure to stop by our booth (205!) and learn more about how Rep Data is tackling data fraud with cutting-edge solutions. With so many exciting sessions lined up and opportunities to connect with others in our market research community, we’re looking forward to an event full of innovative ideas and the valuable exchange of ideas. See you in LA!