Rep Data Gears Up for IIEX North America 2025
Rep Data is excited to head to Greenbook’s IIEX NA in Washington D.C. later this month. This fast-paced event brings together industry leaders, innovators, and professionals to explore the latest advancements in research, analytics, and insights. Look for Steven Snell, Vignesh Krishnan, Joel Nelson, Aaron Rager, Curtis Damour and Ellis Kelly at our booth (#41) on the show floor, and catch us speaking on May 1st!
The festivities kick off on April 29th with the Women in Research opening night reception, where Rep Data is proud to be a key sponsor. We hope to see you there! Then, on Wednesday, April 30th, the conference begins at the Ronald Reagan Building & International Trade Center. Our team is looking forward to sessions on AI in data collection, research methodologies, strategies to enhance research efficiency, and—of course—data quality.
On Wednesday, sports fans on our team are excited to attend the session "Game Changers: How Disruptive Brands Win in Sports, Tech & Entertainment" with Kim Bolt, CMO of the Washington Nationals. She’ll share marketing insights from top brands like Disney, Google, Under Armour, and Lyft and discuss how these companies don’t just adapt to change—they drive it. Later that day, we are looking forward to the Greenbook 2025 Insight Innovation Competition, where finalists pitch their innovative ideas.
Thursday, May 1st, starts with talks on the future of protein by Starkist, building an AI-led culture with eBay, and engaging respondents with Publix Supermarkets. Later that morning, we’re looking forward to "Holding On to the Thread" with Nestlé and Curion, who will discuss how structured thinking guides research programs and drives better collaboration.
That afternoon, don’t miss our Head of Research, Steven Snell, PhD, and CTO Vignesh Krishnan, as they present “Fighting Tech-Enabled Fraud with Tech-Forward Solutions.” They’ll showcase how Rep Data’s Research Defender solution addresses the growing challenge of tech-enabled fraud. With fraudsters increasingly bypassing traditional data cleaning methods, Research Defender uses data from nearly 3 billion survey attempts annually to block bad actors and reduce bias. Key takeaways will include the prevalence of tech-enabled fraud, the shortcomings of traditional data cleaning, and how metadata can improve fraud detection. We hope to see you there!
Our team is looking forward to connecting at IIEX North America! Come see us at our booth #41, attend our tech demo, or reach out to us to meet up in Washington D.C.
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About Research Defender
With a goal to help the sample and market research industry create a clean, healthy, and efficient ecosystem, Research Defender has created a secure platform to help our clients take control of their traffic and the quality of their product. Research Defender facilitates high-quality and efficient transactions across the online research ecosystem for both buyers and sellers of sample.
About Rep Data
Rep Data provides full-service data collection solutions for primary researchers, helping expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. The company’s mission is to be a reliable, repeatable data collection partner for approximately 500 clients, including market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, communications agencies, public relations firms, and more.
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