Rep Data appoints Rob Matta as senior vice president of sales
Experienced sales leader to expand U.S. client partnerships and strategic growth
New Orleans - April 7, 2026 - Rep Data, the data quality leader for the market research industry, today announced the appointment of Rob Matta as senior vice president of sales. Based in the New York City metropolitan area, Matta will focus on building new client relationships and expanding Rep Data’s strategic sales capabilities across the United States.
“Rob brings deep industry experience and a strong client-first mindset,” said Ryan Rothe, chief executive officer at Rep Data. “He understands how to build lasting partnerships and deliver solutions clients can depend on. As demand grows for more rigorous, end-to-end approaches to data quality, Rob will play an important role in helping us scale that impact across the U.S. market.”
Matta brings nearly 20 years of experience in the market research industry, with a strong track record of developing long-term client partnerships and leading sales teams. He joins Rep Data from Prodege, where he spent more than nine years, most recently serving as vice president of client development, managing a team supporting major accounts. His previous roles include senior director of client development and research solutions at Instantly and manager of client development and research solutions at Research Now (now Dynata).
In his new role, Matta will work closely with Rep Data’s leadership team to strengthen the company’s presence among enterprise clients and support organizations navigating growing complexity in data quality, fraud prevention and sample strategy.
Matta’s appointment comes as Rep Data builds on recent momentum, including the acquisition of ReDem and continued expansion across EMEA, further strengthening the company’s end-to-end approach to data quality.
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About Rep Data
Rep Data provides full-service data collection solutions for primary researchers, helping expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. The company’s mission is to be a reliable, repeatable data collection partner for approximately 500 clients, including market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, communications agencies, public relations firms, and more.
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