We use cookies to give you the most relevant experience. By clicking Accept All, you consent to our use of cookies.

Privacy PolicyDo Not Sell My Personal Information

Rep Data Adds Voter Matching Capabilities as Election Research Needs Ramp Up

NEW ORLEANS – 15 July 2024 -  Rep Data, a full-service data collection firm for quantitative primary research, is making it easier for researchers to purchase voter-matched sample through Rep Data’s demand side platform, Research Desk.

“Historically, purchasing voter matched sample has been a cumbersome process,” said Pat Stokes, CEO of Rep Data. “By integrating with our API-connected suppliers who have matched their respondents with L2 data, we are able to leverage voter-matched targeting to engage verified respondents in real-time — making the process faster and more efficient and the data more reliable.”

This new offering, available through Research Desk, allows researchers to:

  • Create more accurate and specific target segments based on voting behavior and demographic details
  • Confirm the authenticity of panelists more confidently
  • Analyze correlations between past voting behavior and current opinions or preferences (crucial for political and consumer research)
  • Ensure that the sample accurately represents the population of interest
  • Ability to append additional demographics such as voter history, buying habits, hobbies and interests, congressional district boundaries, and more

“As the 2024 election season ramps up, we’re excited to be able to offer this industry-first offering to researchers,” said Vignesh Krishnan, CTO of Rep Data, title. “But this integration will be useful far beyond this year’s election.”

Voter-matched data can be utilized for a variety of research purposes, including:

  • Consumer Research: Understanding the correlation between voting behavior and consumer preferences or habits.
  • Public Opinion Studies: Gauging public opinion on social, economic, and political issues with more granular demographic insights.
  • Targeted Marketing: Creating more targeted campaigns based on the demographic and behavioral profiles derived from voter data.
  • Policy Impact Analysis: Analyzing how voter segments might respond to policy changes or public initiatives.
  • Nonprofit and Advocacy: Helping nonprofits and advocacy groups understand their supporters better and tailor their outreach efforts accordingly.

Researchers interested in voter-matched sample can contact Rep Data for more details and pricing.