Inside the ReDem acquisition: Vignesh Krishnan on Intellicast
Rep Data’s Vignesh Krishnan joins the Intellicast podcast to discuss the ReDem acquisition and why a multi-layered strategy is the only way to fight modern survey fraud.In a recent episode of the Intellicast podcast, Rep Data’s Vignesh Krishnan joined host Brian Peterson to discuss what the acquisition means for the industry and how the technologies will work together. Rep Data’s recent acquisition of ReDem marks an important step toward a more comprehensive approach to survey data quality.
Listen to the full episode here:
https://podcasts.apple.com/us/podcast/defender-gets-backup-inside-the-redem-acquisition/id1333679806?i=1000751190448
During the conversation, Vignesh explains why tackling fraud and poor data quality requires a layered strategy rather than relying on a single tool. Pre-survey screening, in-survey analysis and post-survey validation all play different roles in protecting the integrity of research.
“Ultimately, no one magic solution is going to find fraud,” Vignesh says. “The best way to identify and fight it is through multiple layers.”
The discussion also explores how generative AI is changing the fraud landscape and why evaluating respondent behavior during a survey is becoming increasingly important. By combining pre-survey fraud prevention with in-survey response evaluation, Rep Data and ReDem aim to provide researchers with a more complete view of respondent behavior throughout the research process.Listen to the full conversation on Intellicast to hear more about the acquisition, the future of data quality and what researchers should be watching next.
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About Rep Data
Rep Data provides full-service data collection solutions for primary researchers, helping expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. The company’s mission is to be a reliable, repeatable data collection partner for approximately 500 clients, including market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, communications agencies, public relations firms, and more.
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