Strengthening the Foundation: Join Rep Data at IA Ignite: Data Quality
Join Rep Data at IA Ignite: Data Quality to explore solutions for fraud, AI-driven risks and protecting data integrity in the insights industry.The insights industry runs on a simple premise that the data has to hold up. As fraud becomes more sophisticated and increasingly AI driven, protecting that foundation is getting harder and more important by the day.
That’s why Rep Data is joining the conversation at Insights Association’s Ignite: Data Quality conference on April 21 in Hoboken, New Jersey. This event is designed to move beyond simply identifying problems and toward implementing practical, actionable solutions across the entire research lifecycle. We are looking forward to contributing to that mission and networking with our peers who are dedicated to protecting data integrity.
Connect with our team at Ignite:
- Steven Snell, EVP, Head of Research (Featured Panelist)
- Vignesh Krishnan, Co-founder & EVP, Product
Featured Panel: The Commercialization of Modern Survey Fraud
A highlight of our time at IA Ignite: Data Quality will be our panel discussion featuring our EVP and Head of Research, Steven Snell, PhD, on the commercialization of modern survey fraud. Modern research relies on a global sample ecosystem that enables speed, scale, and access to hard-to-reach audiences, but that same ecosystem has allowed a subset of profit‑driven, organized fraud networks to thrive.
Steven and the panel will explore how these industrialized threats pass common attention checks and, more importantly, how researchers can fight back.
Don’t miss our session with other industry leaders:
- Panel: The Commercialization of Modern Survey Fraud
- When: Tuesday, April 21, 2026 | 10:00 AM – 10:45 AM
- Moderator: Melanie Courtright (Sago)
- Panelists: Steven Snell (Rep Data), Andrew Gordon (Prolific), Frank Kelly (Virtual Incentives), and Rich Ratcliff (OpinionRoute)
Key discussion points will include:
- Developing a shared fraud taxonomy to identify ecosystem blind spots.
- Evaluating suppliers based on cost-per-quality outcomes rather than just cost-per-complete.
- Implementing layered, "passive-first" defenses that combine technical and behavioral signals.
We’re ready to hear the challenges our peers are facing in the field and how we can work together to ensure the future of market research remains built on a foundation of high-quality, trustworthy data.
See you at Ignite!
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About Research Defender
With a goal to help the sample and market research industry create a clean, healthy, and efficient ecosystem, Research Defender has created a secure platform to help our clients take control of their traffic and the quality of their product. Research Defender facilitates high-quality and efficient transactions across the online research ecosystem for both buyers and sellers of sample.
About Rep Data
Rep Data provides full-service data collection solutions for primary researchers, helping expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. The company’s mission is to be a reliable, repeatable data collection partner for approximately 500 clients, including market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, communications agencies, public relations firms, and more.
Media Contact:
media@repdata.com
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