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Rep Data Adds Former Kantar CIO Joseph Baldini to Board of Directors

Market research technology veteran to help guide next phase of growth in research quality innovation

NEW ORLEANS, LA – July 29, 2025 – Rep Data, the market research industry leader of survey fraud prevention, today announced that Joseph “Joe” Baldini has joined its Board of Directors. Baldini brings more than two decades of product development and enterprise technology leadership to help steer Rep Data through its next phase of expansion.

Baldini brings remarkable experience across a spectrum of high-growth startups and global enterprises. As Chief Information Officer at Kantar, he defined and delivered the company’s technology strategy across all market research divisions worldwide. Prior to that role, he served as Vice President of Engineering and Product Development at Lightspeed GMI (later acquired by Kantar). His resume also includes senior technology roles at Apollo Intelligence, Muze Inc., Sabey DataCenter, Exodus Communications, and Premera Blue Cross.

“We are thrilled to welcome Joe to Rep Data’s board,” said Patrick Stokes, Founder & CEO of Rep Data. “His unmatched record of building and delivering on world‑class technology will be instrumental as we scale our Research Desk and Research Defender platforms. Joe’s experience at Kantar and Lightspeed GMI aligns perfectly with our mission to deliver the most reliable, repeatable data collection solutions in the industry.”

“Joe’s strategic vision and deep engineering expertise will sharpen our R&D roadmap,” added Vignesh Krishnan, Chief Technology Officer of Rep Data. “His guidance on our board will accelerate our already industry-leading quality initiatives and further cement Rep Data’s leadership in fraud prevention for market research.”

As Rep Data continues to scale, Baldini’s expertise will support the company’s ongoing transformation of data collection through tech-forward innovation, delivering reliable, high-quality insights at scale with cutting-edge fraud prevention and a modern ResTech infrastructure. His addition to the board further strengthens Rep Data’s position as a trusted partner in delivering faster, cleaner, and more consistent data to researchers across industries.