Qualitative
Services
REACH NICHE B2B AND B2C AUDIENCES FOR IDI’S, FOCUS GROUPS, AND MORE
We specialize in sourcing hard‑to‑reach B2B and niche B2C consumer audiences. Rep Data delivers representative participants and turnkey logistics, so you can stay laser-focused on generating actionable insights.
Our veteran qual PMs drive a five-step process – scope, recruit, schedule, conduct, reward – for IDIs, focus groups, and other bespoke qualitative studies under a flexible, contract-free model.
Rep Data's Qualitative Services
Whether you're a strategic consulting firm, an established brand, a rapidly growing startup, or a financial advisory firm, we've got the recruitment experience to find the right respondents for your qualitative application.
In‑Depth Interviews
We identify and engage experts for phone, video, or in-person conversations. Ideal for exploratory discovery and deep dives into any targeted audience.
Online Focus Groups
We source qualified respondents to real-time OLFG synchronous video sessions. Perfect for concept evaluation, message testing, and group discussions.
in-person focus groups
We recruit to your onsite session. We find uniquely qualified respondents who are ready to engage.
Online Boards & Diaries
We find the right people for your asynchronous (OLBB) boards and longitudinal diaries with rolling recruitment, platform setup, and respondent engagement.
How OUR Qual Process Works
While you focus on what you’re good at — research, analytics, and insights — we focus on what we’ve perfected: quality recruitment, qualification, scheduling, and incentives.
SCOPE &
Launch
We'll start by clarifying audience, quotas, and session logistics.
RECRUIT &
QUALIFY
Multi‑source sampling plus layered QA for verified participants.
SCHEDULe &
Invite
We handle invites, reminders, reschedules, and progress updates.
Conduct
sessions
Your chosen moderator conducts the interviews or qual exercises.
INCENT &
WRAP
Incentive payments, reconciliation, and post‑field feedback.
Why Teams Choose Rep Data for Qual
Niche‑first, global reach
We source targeted voices across 100+ countries, from risk management execs in London to field service techs in Texas.
Senior qual PMs
Ten‑year veterans who refine screeners, manage calendars & incentives, and keep your project in sync.
Rigorous sourcing & QA
With our reputation‑vetted suppliers, plus proprietary internal quality protocols, rest assured your data will be reliable.
Contract‑free flexibility
No minimums, no long‑term commitments, just agile qualitative services when you need them.
Our QUALITATIVE Services team would love to work with you
We thrive on tackling the most demanding data collection challenges for clients worldwide – in B2B, B2C, and hard-to-reach niche markets. This relentless pursuit of the highest-quality data while delivering the best customer service is what we live for.